TRIUMPH SELECTS MCRAE

Tuesday, November 18, 2008

TRIUMPH SELECTS MCRAE AS ITS NORTH AMERICAN PUBLIC RELATIONS AGENCY

McRae will support Triumph through a comprehensive communications program that includes national lifestyle and business news media as well as regional news media in markets that have Triumph motorcycle dealers.

“Triumph has experienced solid growth for several years and are we are very excited about working with McRae to better tell our story throughout North America,” said Mark Kennedy, CEO of Triumph Motorcycles North America. “While Triumph has a storied heritage, we are creating distinctive, state-of-the-art motorcycles and cutting edge apparel that are recapturing the hearts of the American public.”

McRae is one of the southeast’s largest integrated marketing agencies and one of the only firms in the region to provide comprehensive public relations, advertising and interactive services on an in-house basis. McRae is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations firms, the American Association of Advertising Agencies, and the Technology Association of Georgia.

“McRae aggressively looks for opportunities to work with companies that are emerging or re-emerging as the leaders in their respective industries, and Triumph is a fantastic opportunity for us,” said Joe Snowden, President of McRae. “We have a great team with a strong background in consumer products and lifestyle brands, and we really clicked with the Triumph folks. Triumph has an incredible story to tell.”