2009 Motorcycles

MODERN CLASSICS

You’ve just cleaned it, a final wipe over as it gleams in the sunshine. Step back and look at the bike, but for once resist the urge to get on it and ride it. Take a moment to think. What was it that led you to a Triumph in the first place? Was it the history of our parallel twins? Our racing heritage on tarmac, dirt and oval tracks? Was it because you saw Steve McQueen or Evel Knievel ride one? Or was it simply because your Dad had one and said it was the best bike he ever had? Names like Speed Twin, Thunderbird and Bonneville, immortalised by a sense of pride, depth and real history. It’s a glorious past from a British motorcycle manufacturer that still proudly makes bikes like this today. Now take it for a ride and see how you feel.

The Triumph badge has been proudly displayed on world class motorcycles since 1902 and on our famous parallel twins since 1922. Someone once said back in the 60’s that A Triumph looked, ran and sounded the way a motorcycle should look, run and sound and that’s as true today, with our Modern Classic bikes, as it’s always been. Like British rock, they are Triumph, through to the core. They create a passion that will continue to burn in our riders and temper the people who work in our company. We continually develop our bikes to comply with modern standards, whilst keeping an eye firmly on our heritage. The authentic Triumph parallel twin will always be unmistakable and unique. Faithful to the style, the sound and the passion that made a Triumph a great motorcycle in the first place.

CRUISERS

It starts with a gut feeling, a tingle of anticipation when an idea for a new bike comes along. We instinctively know what the rider wants because we are just as passionate about riding bikes as we are about building them. More often than not, we know what the finished product will look like even before pen meets paper. Our enthusiasm and creative energy is a formidable combination that gets things done and makes things happen. Things like how the engine works with the chassis, how the bike turns, how it pulls away from stop or how it feels when you just sit on it. The sound is as important to us as it is to you and you’ll feel it the moment you hear a Triumph triple, or parallel twin, crack into life. All will become clear from the first day you ride one of our bikes, the day you go your own way.

You can’t put it into words, it’s an intangible feeling, the moment you know when it all feels right. You, the bike, the road and everything around you. It could be a great corner that you’ve only just discovered, or it could be just someone walking by who happens to notice the bike you’ve just parked. You feel proud that you made the choice to ride a Triumph because, above all, it says that you are the type of rider that puts riding first. It’s all the things we know about riding too and what we believe makes a Triumph a Triumph. However, for the benefit of our tireless engineers and designers who create our incredible machines please take a look at the spec sheet. It shows how passionate we are about our bikes, but it’s not all in there…the rest of it you’ll find out for yourself when you first ride a Triumph Cruiser.

URBAN SPORTS

We think it’s a perfect formula for a sportsbike. The three cylinder engine is part of Triumph’s unique heritage. It delivers the right amount of power and a strong spread of torque for a different kind of ride. Whether it’s a 675cc or 1050cc, a Speed Triple, Street Triple, Sprint ST, Tiger or a Daytona 675, these bikes are tuned, set up and balanced with the rider in mind. They inspire confidence and have an intuitive and sure footed feel. They are what we like to call complete and mature motorcycles with performance you can use everyday and not just on a trackday. However, we know there will always be those who need an extra cylinder to be like everyone else, but we’re not buying into that. How about you?

Ask any one of our engineers or designers about their journey to work and they’ll tell you they can go one of two ways. Turn right, to take the quick route, or turn left to take the longer route where the roads twist and turn and make mornings even more of a pleasure before working on what they believe to be the best bikes in the world. They turn left.

It’s people like this who keep us connected to our riders. We need to know how a bike handles, turns, stops and goes. So we test them ourselves constantly monitoring views and feedback to produce a bike that is just right. Only then do we go to production. Nothing here is rushed out of the gates…unless it’s something we can’t wait to test!